A NEW YEAR AND A NEW FUTURE

• New series sports car production confirmed for Hethel, UK
• £100m+ investment into all-new manufacturing facilities
• Further job creation to support increased volumes
• End of production planned for Evora, Exige and Elise in 2021

(Hethel, UK – 25 January 2021) – A new series of sports cars is confirmed, with prototype production of the Lotus Type 131 to commence this year from our world class manufacturing facility in Hethel, Norfolk.

The new manufacturing investment is part of Lotus’ Vision80 strategy, which will also see the relocation of two Lotus sub-assembly facilities into one efficient central operation in Norwich city to support higher volumes.

To accompany the £100-million-plus investment into Hethel’s facilities, Lotus will be recruiting some 250 new employees. This is in addition to the 670 to have joined Lotus since September 2017, when shareholders Geely and Etika took ownership of the company.

New recruits are required for roles in engineering and manufacturing for both Lotus Car and the world-renowned engineering consultancy, Lotus Engineering – which opens its Advanced Technology Centre in Warwick later this year.

To acknowledge the forthcoming family of performance cars, we’re releasing an image that gives you a glimpse of the new generation of products that will follow Elise, Exige and Evora, which have entered their final year of production in 2021. A full programme of activities is planned to celebrate the current range of three sports cars, starting with the elder, the iconic Lotus Elise.


A New Year And A New Future 1 Result - Central Lotus


The Lotus Elise was unveiled in 1995, revolutionising the low volume sports car industry with its pioneering use of extruded and bonded aluminium, high-tech composites and lightweight knowhow.

Using the technology pioneered in the Elise, the Exige, launched in 2000, quickly became the epitome of the ‘race car for the road’. The Exige demonstrated a rare ability to give the driver an involving yet accessible experience on the road, while still managing to lap the most demanding tracks of the world quickly, with the safety and progressiveness expected of a Lotus.

The Evora, unveiled in 2008, returned Lotus to the lucrative super-sports car sector as an award-winning and versatile road car that was more driver-focused than its peers. In motorsport, the Evora was successful too, winning national GT championships around the world and gaining a podium at Le Mans.

Future Lotus cars are taking this learning and further developing it to ensure the preservation of that all-important DNA, with the overriding criteria of being ‘For The Drivers’.

Phil Popham, CEO, Lotus Cars, said: “This year will be hugely significant for Lotus with new facilities coming on stream, a new sports car entering production and new levels of efficiency and quality that only a new car design and factory can deliver. Despite the continuing global challenges, Lotus has emerged from 2020 strong and on track in the delivery of our Vision80 business plan.”

He added: “As our Vision80 strategy illustrates, Lotus is all about looking forward, and our future is full of continuous innovation. In 2021 however, we will be reflecting on the legacy of our current range, starting with the Elise, a sports car that genuinely revolutionised the automotive industry, not only because it is a legend-in-its-own-lifetime but also for its impact on car design and technology.”

Matt Windle, Lotus’ Executive Director, Engineering, said: “Our renowned team of engineers, designers and technicians who are working on the new cars are acutely aware of the legacy from the Elise, Exige and Evora. Indeed, many were around when Elise was being developed. Members of our team, old and new, are now busy blending the learnings of the past with the innovations of today and tomorrow, to ensure our future cars truly move the game on but remain firmly committed to Lotus values.”

The Elise, Exige and Evora have contributed greatly to the Lotus business over the years, and by the time the last of these models leaves the assembly line, they will have sold a combined circa 55,000 units.

Lotus has created multiple automotive legends over the last 73 years, and with the Evija hypercar and new Type 131 sports car, a new dawn of innovation and legend-making is breaking over Hethel.

GOING. BUT NOT QUIETLY

GOING. BUT NOT QUIETLY

This year marks the end of an era for Lotus Cars. As we move towards an exciting future, time is being called on production of the iconic Elise and the genre-creating Exige, after 25 and 21 years.

In honour of these two legendary models, we are announcing a range of five new Final Edition cars which have higher power, greater standard specification and – in true Lotus style – light weight.
These cars are the ultimate versions of the Elise and Exige, and mark the pinnacle of technical development to showcase more than two decades of engineering excellence. To be built in limited numbers, each is a fitting tribute to performance cars that are, almost uniquely, legends in their own lifetime.

Five new variants – two Elise and three Exige – have been created. They are available with unique paint colours, new exterior decals, new wheel finishes, new trim and Final Edition badging. The improvements continue under the skin, a fact reflected in new names which reveal higher power outputs on three of the five – the Elise Sport 240, Elise Cup 250, Exige Sport 390, Exige Sport 420 and Exige Cup 430.

THE WORLD’S MOST PREMIUM SUSTAINABLE CAR

“THE WORLD’S MOST PREMIUM SUSTAINABLE CAR”

The all-electric Lotus Evija hypercar has been recognised in the prestigious International Design Awards (IDAs), winning the ‘Product Design of the Year’ category.

The Worlds Most Premium Sustainable Car 2 Result - Central Lotus

Established in 2007 by a group of leading international designers, visionaries and entrepreneurs as a response to a lack of pure design awards in their field, the IDAs have a truly global profile. They celebrate smart and sustainable multi-disciplinary designs, promoting outstanding creativity while uncovering emerging talent.

The award was presented to Lotus after being selected by a panel jury representing each of the five diverse IDA disciplines – Architecture, Fashion, Interior, Product and Graphic Design. The jurors evaluated entries from more than 80 countries, each exhibiting the highest standards of design. The Evija was honoured for its breathtaking ability to stretch boundaries of automotive design.

Members of the IDA jury commented that the Lotus Evija “paves a way towards a more sustainable future whilst embodying an exceptional aerodynamic aesthetic”, and that “its seductive style elevates the Evija to be the world’s most premium sustainable car”.

The Lotus Evija was built with a simple goal – to be the absolute pinnacle of world-class engineering and the most powerful performance car ‘For The Drivers’. It harnesses Lotus’ technical expertise, fine-tuned over more than seven decades, to create a masterclass of automotive excellence.

The Worlds Most Premium Sustainable Car 4 Result - Central Lotus

Russell Carr, Director of Design, Lotus, said: “Everyone at Lotus is honoured to receive this award. The Evija is an incredibly important car for Lotus; it is inspired by our innovative past and is the ultimate statement of intent for our ambitious and exciting future. It also sets the standard for a new Lotus design language.”

To celebrate the IDA award, Lotus has released a set of new images of the Lotus Evija. Shot on the streets of London prior to the current UK lockdown restrictions, they reveal every facet of the hypercar’s stunning design.

The Worlds Most Premium Sustainable Car 1 Result - Central Lotus

CERTIFICATE OF PROVENANCE

CERTIFICATE OF PROVENANCE
A new Certificate of Provenance for Lotus car owners

The new Lotus Certificate of Provenance is delivered in a distinctive ‘For The Drivers’ Lotus presentation box.

The box contains:

The Certificate of Provenance – printed on premium paper, this provides a summary of the car’s details including the VIN, paint colour and specification. The certificate also notes the date on which the car completed its production at the Hethel factory and was passed to the Lotus sales team.
The Build Specification Letter – drafted using detailed vehicle information from the Lotus archive, this document provides more in-depth information about the car, including its engine, transmission, standard features and optional extras.
A personalised letter to the customer signed by Matt Windle, Managing Director, Lotus Cars, thanking them for their purchase and updating them on the transformation which is taking place at Lotus.

Certificate Provenance 4 Result - Central Lotus

The three documents are presented in a simple black envelope placed inside the presentation box.

Certificate Provenance 1 Result - Central Lotus

Inside the presentation box is a selection of Lotus collectables, including an aluminium plaque engraved with the owner’s name and information from the Certificate of Provenance; a leather Lotus keyring; a carbon fibre bookmark featuring the brand’s nine most significant motorsport laurels; a presentation tin of four badges; and a Lotus ink pen.

Certificate Provenance 5 Result - Central Lotus

 

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