The Emira is the first all-new Lotus sports car to be delivered under Vision80, the strategic plan which is guiding the transformation of Lotus as it moves towards its 80th anniversary in 2028. It is a truly global model, engineered to sell in all major markets around the world. Acting as a catalyst to further enhance brand awareness globally, it’s spearheading the repositioning and expansion of the Lotus retail network ahead of the arrival of a family of new vehicles.
Pronounced ‘Eh-meer-ah’, the word features in numerous ancient languages and often translates as ‘commander’ or ‘leader’. It’s highly appropriate as this is the exciting new sports car leading Lotus’ last hurrah with internal combustion engines, before fully embracing electrification and a new era for the brand later in the decade.